Issue: LA Live Sports and Entertainment District in revitalized downtown L.A.
In 1999, AEG retained arnie berghoff & associates as the anchor of a team formed to entitle and permit the LA Live project adjacent to the Staples Center in downtown Los Angeles. This strategic lobbying and public affairs effort required collaboration with community groups, the Community Redevelopment Agency of Los Angeles, and the City of Los Angeles. The project also involved a future expansion of the L.A. Convention Center, the creation of a Sign District, and a commitment to building a convention center hotel. While this project was highly contested at the time, a decade later, LA Live is the world-famous centerpiece for downtown Los Angeles and has spurred the resurgence of the South Park area of downtown.